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Sun Valley, CA 91352
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Adidas: Boston Marathon

Transform 16k square-feet into multi-build retail experience housed with tech integrations and off-site pop-up.

  • Strategy

    Entertainment Premieres

  • Client

    Adidas Group


Transform 16k square-feet into multi-build retail experience housed with tech integrations and off-site pop-up.

Key Features

  • On-site installation
  • Structural engineering
  • ​Guest flow considerations
  • Branded pop-up


The single activation required the creation of multiple unique-purpose retail structures that accommodated thousands of guests to experience the space freely with a strategic flow between product stations. 

From key product walls to multiple accessory displays and eye-catching branded structures, each build was designed to weather over 80,000 consumers across three days. 

Awards & Honors

We craft award winning projects.

Treehouse Fabrication & Scenic is a seasoned team of craftsmen and craftswomen who transform impressive visions into tangible realities, delivering custom-fabricated environments for both brands and agencies.

We know that the most memorable consumer journeys start with a strong foundation.

Let us build yours.

The team

Meet the team.

Treehouse employs an extensive network of specialists, including skilled metal workers, painters, CNC operators, and builders.

  • Moray Smith

    Moray serves as the president of Treehouse Fabrication & Scenic. Get in touch to plan your next project today.

  • Devin Ricketson
    Director of Fabrication

    Devin translates your vision to a physical design and buildout that delivers a superior brand experience while ensuring that your production, performance, and quality standards are met.

  • Sergio Gonzalez
    Shop Foreman

    Sergio oversees the construction process and ensures your projects are consistently built with the attention to detail and craftsmanship we pride ourselves on.

  • Julia Wilson
    Technical Designer

    Julia is responsible for creating and maintaining the visual identity of your projects. She works closely with our clients and our team to visualize and inform the design process every step of the way. She loves to create moments of curiosity and wonder through her designs.


Got a project?
Let’s talk.

We’re a team of creatives and crafters who are excited about unique ideas and help companies create amazing experiences by building with perspective.


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