20th Century Fox: Alita @ Vidcon
Take fans deeper inside the world and characters of the anticipated premiere, Alita, with a breakthrough environment at Vidcon.
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Strategy
Trade Show Environments
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Client
20th Century Fox
Challenge
Take fans deeper inside the world and characters of the anticipated premiere, Alita, with a breakthrough environment at Vidcon.
Key Features
- On-site installation
- Custom scenic paint
- Construction strategy
- Metal detailing
Solution
The final product needed to consider a heavy throughput of consumers while utilizing cost-effective materials and construction strategy to transform 20th Century Fox’s vision from render to reality.
The illusion of a concrete finish was accomplished through a distressed, water-damaged, and fresco paint finish on top of a concrete substrate. The intricate metal framework that spanned the 40-foot build minded both aesthetic authenticity and structural integrity while a thoughtful construction method eased material transport.
We craft award winning projects.
Treehouse Fabrication & Scenic is a seasoned team of craftsmen and craftswomen who transform impressive visions into tangible realities, delivering custom-fabricated environments for both brands and agencies.
We know that the most memorable consumer journeys start with a strong foundation.
Meet the team.
Treehouse employs an extensive network of specialists, including skilled metal workers, painters, CNC operators, and builders.
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Moray Smith
PresidentMoray serves as the president of Treehouse Fabrication & Scenic. Get in touch to plan your next project today.
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Devin Ricketson
Director of FabricationDevin translates your vision to a physical design and buildout that delivers a superior brand experience while ensuring that your production, performance, and quality standards are met.
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Julia Wilson
Technical DesignerJulia is responsible for creating and maintaining the visual identity of your projects. She works closely with our clients and our team to visualize and inform the design process every step of the way. She loves to create moments of curiosity and wonder through her designs.
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Sergio Gonzalez
Shop ForemanSergio oversees the construction process and ensures your projects are consistently built with the attention to detail and craftsmanship we pride ourselves on.
Got a project?
Let’s talk.
We’re a team of creatives and crafters who are excited about unique ideas and help companies create amazing experiences by building with perspective.